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Sign up for ULTA’s reward program and get a certificate for a free item via email in your birthday month every year! You will have to take the certificate into an ULTA store to get your free item but if you live close to a store this could be a great deal!
If your birthday is in August it isn’t too late to sign up and get a free NYX eyeshadow palette! I don’t know if the free item will be the same each month, but this is a nice freebie.